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RETAILING IN THE 21ST CENTURY21世纪零售业书籍详细信息
- ISBN：9780471723202
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-06
- 页数：288
- 价格：615.70
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Say what you will about Wal-Mart and the retailing giants. According to authors Chris Thomas and Rick Segel, of Retailing in the 21st Century, there will always be room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. Thomas and Segel show students how to be that merchant.
This book will help students understand how to start a retail business from the ground up. The authors’ focus throughout the book is on being organized and purposeful and knowing every step of the way where the business is going and why. The major goals include learning to strategize, expect the best but prepare for the worst, create a positive work environment, and keep yourself and your staff motivated to find the best merchandise and offer it enthusiastically to your customers at a fair price. After reading this book, students will be prepared to be a successful retailer in the 21st century.
书籍目录：
Preface ix
CHAPTER 1 The Basics of Retailing
SETTING UP A RETAIL BUSINESS
MAKING THE DECISION
WHY A RETAIL BUSINESS?
THE LIFESTYLE IMPACT OF RETAILING
FOCUSING ON YOUR DREAM
GATHERING IDEAS
CHAPTER SUMMARY
DISCUSSION QUESTIONS
ENDNOTE
CHAPTER 2 Branding Your Business
BRANDING
BRAND ASSOCIATION
RECOGNIZING CUSTOMER TYPES
THE MOTIVATION TO BUY
CHAPTER SUMMARY
DISCUSSION QUESTIONS
ENDNOTES
CHAPTER 3 Retail Location and Design
FINDING THE RIGHT SPACE
WHERE DOES YOUR BUSINESS FIT?
LOCATION AND THE 8-POINT RETAIL FILTER
THE LANDLORD-TENANT RELATIONSHIP
STORE DESIGN
WALLS, CEILINGS, AND FLOORS
GETTING DESIGN ASSISTANCE
DISPLAY FIXTURES
SATISFYING LANDLORDS AND BUILDING INSPECTORS
CHAPTER SUMMARY
DISCUSSION QUESTIONS
ENDNOTES
CHAPTER 4 Business Planning and Structure
COMPONENTS OF A BUSINESS PLAN
CHOOSING A BUSINESS STRUCTURE
A BOARD OF DIRECTORS
GOVERNMENT REGULATIONS
ENDLESS "LITTLE STEPS"
ACCOMMODATING PEOPLE WITH DISABILITIES
BEING PROACTIVE
CHAPTER SUMMARY
DISCUSSION QUESTIONS
ENDNOTES
Chapter 4 Business Planning and Structure
Chapter 5 Creating Internal Systems
Chapter 6 Buying and Displaying Merchandise
Chapter 7 Hiring, Managing, and Legal Responsibilities
Chapter 8 Advertising
Chapter 9 Making the Sales
Chapter 10 Money Matters
Chapter 11 Retailing for the Global Marketplace
Glossary
Index
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书籍介绍
Say what you will about Wal-Mart and the retailing giants. According to authors Chris Thomas and Rick Segel, of Retailing in the 21st Century, there will always be room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. Thomas and Segel show students how to be that merchant.
This book will help students understand how to start a retail business from the ground up. The authors' focus throughout the book is on being organized and purposeful and knowing every step of the way where the business is going and why. The major goals include learning to strategize, expect the best but prepare for the worst, create a positive work environment, and keep yourself and your staff motivated to find the best merchandise and offer it enthusiastically to your customers at a fair price. After reading this book, students will be prepared to be a successful retailer in the 21st century.
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知识深度：7分
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实用性：7分
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情感共鸣：5分
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