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CUSTOMERS FOR LIFE(ISBN=9780385504454)书籍详细信息
- ISBN:9780385504454
- 作者:暂无作者
- 出版社:暂无出版社
- 出版时间:2002-11
- 页数:暂无页数
- 价格:78.00
- 纸张:胶版纸
- 装帧:平装
- 开本:16开
- 语言:未知
- 丛书:暂无丛书
- TAG:暂无
- 豆瓣评分:暂无豆瓣评分
内容简介:
Book De*ion
In this completely revised and updated edition of the customer
service classic (more than 600,000 copies sold), Carl Sewell
enhances his time-tested advice with fresh ideas and new examples
and explains how the groundbreaking "Ten Commandments of Customer
Service" apply to today's world.
Drawing on his incredible success in transforming his Dallas
Cadillac dealership into the second largest in America, Carl Sewell
revealed the secret of getting customers to return again and again
in the original "Customers for Life. A lively, down-to-earth
narrative, it set the standard for customer service excellence and
became a perennial bestseller. Building on that solid foundation,
this expanded edition features five completely new chapters, as
well as significant additions to the original material, based on
the lessons Sewell has learned over the last ten years.
Sewell focuses on the expectations and demands of contemporary
consumers and employees, showing that businesses can remain
committed to quality service in the fast-paced new millennium by
sticking to his time-proven approach: Figure out what customers
want and make sure they get it. His "Ten Commandants" provide the
essential guidelines, including:
- Underpromise, overdeliver: Never disappoint your customers by
charging them more than they planned. Always beat your
estimate or throw in an extra service free of charge
- No complaints? Something's wrong: If you never ask your customers
what else they want, how are you going to give it to them?
- Measure everything: Telling your employees to do their best won't
work if you don't know how they can improve
- Borrow, borrow, borrow: Sewell, for example, learnedabout
hospitality from Japanese culture, cleanliness from Disney,
and
politeness from his mother.
Book Dimension
length: (cm)20.8 width:(cm)14
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