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BUSINESS COMM TODAY书籍详细信息
- ISBN：9780132464581
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2010-10
- 页数：744
- 价格：623.00
- 纸张：胶版纸
- 装帧：平装
- 开本：大16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
This is a Pearson Global Edition.
The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.
Real-world training for the business world of today and tomorrow.
The field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don’t reflect their copyright year, training students in practices from the last decade. Bovée/Thill provides real-world training for the business world of today and tomorrow.
Updated with a more interactive and conversational model called Business Communication 2.0, this edition introduces students to a vitally important way of thinking about communication, instructing them in the professional use of blogs, instant messages, wikis, twittering and other social media tools.
书籍目录：
Preface
Prologue
Part 1: Understanding the Foundations of Business Communication
1: Achieving Success Through Effective Business Communication
2: Mastering Interpersonal Communication
3: Communicating in a World of Diversity
Part 2: Applying the Three-Step Writing Process
4: Planning Business Messages
5: Writing Business Messages
6: Completing Business Messages
Part 3: Crafting Brief Messages
7: Crafting Messages for Electronic Media
8: Writing Routine and Positive Messages
9: Writing Negative Messages
10: Writing Persuasive Messages
Part 4: Supporting Messages with Quality Information
11: Finding, Evaluating, and Processing Information
12: Designing Visual Communication
Part 5: Planning, Writing, and Completing Reports and Proposals
13: Planning Reports and Proposals
14: Writing Reports and Proposals
15: Completing Reports and Proposals
Part 6: Designing and Delivering Oral and Online Presentations
16: Developing Oral and Online Presentations
17: Enhancing Presentations with Slides and Other Visuals
Part 7: Writing Employment Messages and Interviewing for Jobs
18: Building Careers and Writing Résumés
19: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
Video Guide
Handbook of Grammar, Mechanics, and Usage
Answer Key
References
Acknowledgments
Brand, Organization, Name, and Website Index
Subject Index
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书籍介绍
For Business Communication courses. This is a Pearson Global Edition. The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade. Bovee/Thill provides real-world training for the business world of today and tomorrow. Updated with a more interactive and conversational model called Business Communication 2.0, this edition introduces students to a vitally important way of thinking about communication, instructing them in the professional use of blogs, instant messages, wikis, twittering and other social media tools.
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