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特种商店：如何营运你自己的商店（修订版）（'SPECIALTY SHOP RETAILING）书籍详细信息
- ISBN：9780471212645
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：1997-12
- 页数：358
- 价格：278.00
- 纸张：胶版纸
- 装帧：精装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Innovative Ideas for Retail Success "A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop." —Kim Mack, Vice President, Crabtree & Evelyn "Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing. . . . Schroeder apparently has done it all, or most—and, thankfully, she's willing to share it with the rest of us!" —Phyllis Sweed, former editor in chief, Gifts and Decorative Accessories "Everything you wanted to know about specialty retailing you can learn right here. . . . A must-read by all prospective owners and all key employees. . . . Add your own creativity and fun, and you have the formula for SUCCESS!" —Joan F. Gillman, University of Wisconsin School of Business–Madison "The first book you should read if you want to open a successful retail specialty shop, and a must book to read if you want to compare your store with one of the best in the field." —Bill Haefling, President, Haefling & Haefling, Inc. "If you plan to open a specialty retail store, this book is a must! . . . I guarantee that those with existing retail operations, regardless of the maturity of the business, will also benefit from this book. Enjoyable reading!" —Anne McGilvray, Anne McGilvray & Company "Carol Schroeder's insightful and humorous approach, combined with her broad human understanding and expertise, make for enjoyable as well as instructive reading. This book is essential for anyone who is considering opening a retail store." —William E. Little Jr., Chairman, George Little Management, Inc.
书籍目录：
1 Getting Started
Market Research
Are You Ready for Retailing?
Is a Franchise Right for You?
Buying an Existing Business
Writing a Business Plan
Selecting Your Business Format
Setting Up a Partnership
Financing Your Business
Permits and Licenses
Finding the Perfect Location
Naming Your Store
Developing a Logo
Stating Your Mission
Where to Get Help
Time to Get Started
2 Managing Your Store's Finances
Setting Up the Cash Registers
Will That Be Cash, Check, or Charge?
Bookkeeping 101
Accounting Reports
Working with an Accountant
Budgets and Future Planning
Tips for Taking Inventory
Setting Up Your Business Office
The Bottom Line
3 Store Design
Establishing a Design Budget
Remodeling Your Store
The Design Concept
The Storefront and Entrance
Layout
Flooring Materials
Wall Treatments
Lighting
Ceilings
Selling on Several Levels
Deciding What Merchandise Goes Where
Interior Signage
The Checkout Area
Security Concerns
Background Music
Creating an Aromatic Environment
Storage, Offices, Lounges, and Other Backstage Needs
4 Merchandise Buying
Targeting the Typical Customer
Establishing a Buying Budget
Where to Look for Merchandise
What to Order
Determining Quantities
……
5 Visual Merchandising
6 Staffing Your Store
7 Customer-Friendly Policies and Services
8 Advertising Your Shop
9 Creative Promotion and Publicity
10 Good Works Are Good Business
11 Managing during Tough Times
12 Looking to the Future
Glossary
Resource Guide
Index
作者介绍：
Carol L. Schroeder is the co-owner of Orange Tree Imports, a successful gift and kitchenware store in Madison, Wisconsin. She has over three decades of experience in specialty shop retailing, beginning with the Scandinavian furniture store she and her hus
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其它内容：
书籍介绍
Innovative Ideas for Retail Success "A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop." Kim Mack, Vice President, Crabtree and Evelyn "Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing. . . . Schroeder apparently has done it all, or most and, thankfully, she's willing to share it with the rest of us!" Phyllis Sweed, former editor in chief, Gifts and Decorative Accessories "Everything you wanted to know about specialty retailing you can learn right here. . . . A must-read by all prospective owners and all key employees. . . . Add your own creativity and fun, and you have the formula for SUCCESS!" Joan F. Gillman, University of Wisconsin School of Business Madison "The first book you should read if you want to open a successful retail specialty shop, and a must book to read if you want to compare your store with one of the best in the field." Bill Haefling, President, Haefling and Haefling, Inc. "If you plan to open a specialty retail store, this book is a must! . . . I guarantee that those with existing retail operations, regardless of the maturity of the business, will also benefit from this book. Enjoyable reading!" Anne McGilvray, Anne McGilvray and Company "Carol Schroeder's insightful and humorous approach, combined with her broad human understanding and expertise, make for enjoyable as well as instructive reading. This book is essential for anyone who is considering opening a retail store." William E. Little Jr., Chairman, George Little Management, Inc.
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