免费下载书籍地址：PDF下载地址
精美图片
Green To Gold: How Smart Companies Use Environmental Strategy To Innovate, Create Value, And Build Competitive Advantage 9780470393741书籍详细信息
- ISBN：9780470393741
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2009-01
- 页数：408
- 价格：131.10
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
"Two experts from Yale tackle the business wake–up–call du
jour–environmental responsibility–from every angle in this
thorough, earnest guidebook: pragmatically, passionately,
financially and historically. Though "no company the authors know
of is on a truly long–term sustainable course," Esty and Winston
label the forward–thinking, green–friendly (or at least
green–acquainted) companies WaveMakers and set out to assess
honestly their path toward environmental responsibility, and its
impact on a company′s bottom line, customers, suppliers and
reputation. Following the evolution of business attitudes toward
environmental concerns, Esty and Winston offer a series of
fascinating plays by corporations such as Wal–Mart, GE and Chiquita
(Banana), the bad guys who made good, and the good guys–watchdogs
and industry associations, mostly–working behind the scenes. A vast
number of topics huddle beneath the umbrella of threats to the
earth, and many get a thorough analysis here: from global warming
to electronic waste "take–back" legislation to subsidizing
sustainable seafood. For the responsible business leader, this
volume provides plenty of (organic) food for thought. "
书籍目录：
Acknowledgments.
Preface.
Introduction. The Environmental Lens.
Part One. Preparing for a New World.
1. Eco–Advantage.
Issues and opportunities for business in an environmentally
sensitive world.
2. Natural Drivers of the Green Wave.
Environmental problems and how they shape markets.
3. Who′s Behind the Green Wave?
Stakeholders and the power they wield.
Part Two. Strategies for Building Eco–Advantage.
4. Managing the Downside.
Green–to–Gold Plays to reduce cost and risk.
5. Building the Upside.
Green–to–Gold Plays to drive revenues and create intangible
value.
Part Three. What WaveRiders Do.
6. The Eco–Advantage Mindset.
Looking through an environmental lens.
7. Eco–Tracking.
Understanding your company′s environmental “footprint”.
8. Redesigning Your World.
Designing for the environment and “greening” the supply
chain.
9. Inspiring an Eco–Advantage Culture.
Creating an organizational focus on environmental
stewardship
Part Four. Putting It All Together.
10. Why Environmental Initiatives Fail.
Pitfalls to avoid on the way to Eco–Advantage.
11. Taking Action.
Execution for sustained competitive advantage.
12. Eco–Advantage Strategy.
Key Eco–Advantage plays, tools, and plans.
Appendix 1. Additional Resources.
Appendix 2. Methodological Overview.
Appendix 3. Most Relevant Tools for Each.
Green–to–Gold Play.
Notes.
Index.
作者介绍：
Daniel C. Esty is the Hillhouse Professor at Yale University
and Director of the Center for Business and the Environment at Yale
(www.yale.edu/CBEY). Author or editor of nine books and dozens of
articles, Dan is one of the world′s leading corporate environmental
strategy experts with twenty years of experience working with
companies of all sizes and across many industries worldwide. He
served as a senior official at the U.S. Environmental Protection
Agency in the early 1990s and is presently Chairman of Esty
Environmental Partners (www.EstyEP.com).
Andrew S. Winston advises some of the world′s leading
companies on how to profit from environmental thinking. He is also
a highly respected and dynamic speaker, exploring the business
benefits of going green with audiences around the world. Andrew′s
earlier career included corporate strategy at Boston Consulting
Group and management positions in marketing and business
development at Time Warner and MTV. See www.andrewwinston.com for
more information.
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
原文赏析：
环保阵线上出现了一批新的利益相关方，包括银行和保险公司。(p6)
专家学者们发现，如今企业面对的是一个新世界：竞争优势的传统构成元素，如获得更廉价的原料和较低的资金成本等，由于商业化的加剧已被削弱殆尽。在这个已经改变了的竞技场中，重视绿色环保为企业创新及创造持久价值并建立竞争优势提供了一个至关重要的新途径。耐克公司的高层管理人员菲尔・贝里对此进行了简要说明“我们有两个信条，第一，创新是我们的本性；第二，做正确的事。但是我们围绕可持续发展所做的任何事情，其实都基于第一点，也就是创新。”(p9)
(p86智库)在环保领域，一些团体同样转变了所扮演的角色。未来资源研究所领导了环境保护战略的改变，从命令和控制型监管，转变为利用市场机制，如污染费和可交易排放许可等。另一家位于华盛顿的团体世界资源研究所，则在加强经济发展与环境改善之间的关系方面，提供了很大的帮助，并且为可持续发展概念的推广增添了动力。
(p115)激励各级员工带着环保思维，对产品和流程重新进行审视，能够促进减少废弃、提高资源生产力等方面的创新，进而形成企业的环保优势
其它内容：
编辑推荐
Daniel C. Esty is the Hillhouse Professor at Yale University
and Director of the Center for Business and the Environment at Yale
(www.yale.edu/CBEY). Author or editor of nine books and dozens of
articles, Dan is one of the world′s leading corporate environmental
strategy experts with twenty years of experience working with
companies of all sizes and across many industries worldwide. He
served as a senior official at the U.S. Environmental Protection
Agency in the early 1990s and is presently Chairman of Esty
Environmental Partners (www.EstyEP.com).
Andrew S. Winston advises some of the world′s leading
companies on how to profit from environmental thinking. He is also
a highly respected and dynamic speaker, exploring the business
benefits of going green with audiences around the world. Andrew′s
earlier career included corporate strategy at Boston Consulting
Group and management positions in marketing and business
development at Time Warner and MTV. See www.andrewwinston.com for
more information.
书籍介绍
在线阅读本书
From the Publishers Weekly review:
"Two experts from Yale tackle the business wake–up–call du jour–environmental responsibility–from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long–term sustainable course," Esty and Winston label the forward–thinking, green–friendly (or at least green–acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company′s bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal–Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys–watchdogs and industry associations, mostly–working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take–back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "
书籍真实打分
故事情节：3分
人物塑造：8分
主题深度：9分
文字风格：9分
语言运用：3分
文笔流畅：8分
思想传递：8分
知识深度：4分
知识广度：4分
实用性：6分
章节划分：6分
结构布局：8分
新颖与独特：6分
情感共鸣：4分
引人入胜：9分
现实相关：9分
沉浸感：4分
事实准确性：4分
文化贡献：7分
网站评分
书籍多样性：3分
书籍信息完全性：9分
网站更新速度：6分
使用便利性：9分
书籍清晰度：6分
书籍格式兼容性：8分
是否包含广告：4分
加载速度：9分
安全性：9分
稳定性：9分
搜索功能：8分
下载便捷性：9分
下载点评
- 差评少(647+)
- 购买多(658+)
- 章节完整(546+)
- 傻瓜式服务(376+)
- 引人入胜(545+)
- 中评多(509+)
- 无颠倒(526+)
- 体验差(256+)
- 赚了(328+)
- 全格式(246+)
- 微信读书(85+)
下载评价
网友 石***烟：还可以吧，毕竟也是要成本的，付费应该的，更何况下载速度还挺快的
网友 龚***湄：差评，居然要收费！！！
网友 师***怡：说的好不如用的好，真心很好。越来越完美
网友 丁***菱：好好好好好好好好好好好好好好好好好好好好好好好好好
网友 郗***兰：网站体验不错
网友 国***舒：中评，付点钱这里能找到就找到了，找不到别的地方也不一定能找到
网友 芮***枫：有点意思的网站，赞一个真心好好好 哈哈
网友 晏***媛：够人性化！
网友 家***丝：好6666666
网友 寿***芳：可以在线转化哦
网友 饶***丽：下载方式特简单，一直点就好了。
网友 利***巧：差评。这个是收费的
网友 潘***丽：这里能在线转化，直接选择一款就可以了，用他这个转很方便的