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Facebook Advertising For Dummies 9780470637623书籍详细信息
- ISBN：9780470637623
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2010-11
- 页数：336
- 价格：184.10
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Profitable ideas and techniques for advertising on Facebook
Tap into the explosive growth of social media and reach your
customers with effective Facebook advertising campaigns and savvy
insights into how to use this social media phenomenon effectively.
It's all here and more in this detailed, easy-to-follow guide from
two award-winning marketers. You'll learn what makes a good
Facebook ad, how to apply the latest strategies and tactics for
effective pay-per-click and cost-per-impression advertising, how to
test your ad results, and much more.
* Explores Facebook advertising inside and out; there are now
more than 400 million active Facebook users and over 1.6 million
active Pages on Facebook
* Works as an all-around, hands-on guide for both experienced and
new Facebook advertisers
* Walks you through planning and creating an advertising
campaign
* Explains writing effective ad copy, how to use landing pages,
and how to test and optimize your ads
* Shows you how to use Facebook Insights to understand your
results and how to create reports that analyze data Put your
company's best face forward with the sound advertising tips and
techniques in Facebook Advertising For Dummies.
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作者介绍：
Paul Dunay is a marketing expert who was among BtoB Magazine's Top 25 BtoB Marketers of the Year in 2009. Richard Krueger is a frequently quoted authority on social media marketing. Joel Elad is the author of LinkedIn For Dummies and coauthor of Starting an Online Business All-in-One For Dummies.
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其它内容：
书籍介绍
Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
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