免费下载书籍地址：PDF下载地址
精美图片
Social Tv: How Marketers Can Reach And Engage Audiences By Connecting Television To The Web, Social Media, And Mobile9781118167465书籍详细信息
- ISBN：9781118167465
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2012-03
- 页数：暂无页数
- 价格：149.00
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The Internet didn't kill TV! It has become its best friend.
Americans are watching more television than ever before, and we're
engaging online at the same time we're tuning in. Social media has
created a new and powerful "backchannel", fueling the renaissance
of live broadcasts. Mobile and tablet devices allow us to watch and
experience television whenever and wherever we want. And "connected
TVs" blend web and television content into a unified big screen
experience bringing us back into our living rooms. Social TV
examines the changing (and complex) television landscape and helps
brands navigate its many emerging and exciting marketing and
advertising opportunities. Social TV topics include:* Leveraging
the "second screen" to drive synched and deeper brand engagement*
Using social ratings analytics tools to find and target
lean-forward audiences* Aligning brand messaging to content as it
travels time-shifted across devices* Determining the best strategy
to approach marketing via connected TVs* Employing addressable TV
advertising to maximize content relevancy* Testing and learning
from the most cutting-edge emerging TV innovations The rise of one
technology doesn't always mean the end of another. Discover how
this convergence has created new marketing opportunities for your
brand.
书籍目录：
Preface ix Acknowledgments xi About the Authors xv Introduction
1
1 The Backchannel: Bringing the Social Conversation to the
Forefront 7
2 Social TV Guides: Curating Social Media for Content Discovery
33
3 TV Check-In Services: Creating Vertical Social Networks around
Television 57
4 The Second Screen: Enhancing TV with Synched Content Experiences
81
5 Social TV Ratings: Adding a New Dimension to Television Audience
Measurement 109
6 Bridge Content: Driving Engagement In-Between Episode Airings
133
7 Audience Addressability: Using Online and Direct Mail Targeting
Practices on TV 157
8 TV Everywhere: Watching TV Content Whenever and Wherever
177
9 Connected TVs: Blending Online Content with Television Content
203
10 Conclusion (for Now): Connecting the Dots 227
11 To Be Continued ...: Filling in the Gaps 241 Notes 245 Index
259
作者介绍：
MIKE PROULX is a Senior Vice President and the Director of
Social Media at Hill Holliday, leading a team with a focus on
cross-channel integration and emerging media. He has spoken at
dozens of events and contributed to a number of publications
including BusinessWeek. He conceived, produced, directed, and
cohosted the TVnext Summit, which took place in early 2011 and
2012. You can follow Mike on Twitter at @McProulx. STACEY SHEPATIN
is a Senior Vice President at Hill Holliday and leads the national
broadcast buying and strategic media partnerships practice for the
agency's portfolio of clients, including Dunkin' Donuts, Chili's,
(RED), T.J.Maxx, Marshalls, Liberty Mutual, John Hancock, and
HomeGoods. She has won multiple awards for her work and creativity,
including the Advertising Age Media Maven award and MediaWeek's
Media Plan of the Year.
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
暂无其它内容！
书籍真实打分
故事情节：9分
人物塑造：3分
主题深度：9分
文字风格：5分
语言运用：6分
文笔流畅：3分
思想传递：6分
知识深度：6分
知识广度：5分
实用性：8分
章节划分：6分
结构布局：4分
新颖与独特：8分
情感共鸣：8分
引人入胜：3分
现实相关：8分
沉浸感：8分
事实准确性：9分
文化贡献：4分
网站评分
书籍多样性：8分
书籍信息完全性：8分
网站更新速度：6分
使用便利性：3分
书籍清晰度：6分
书籍格式兼容性：4分
是否包含广告：9分
加载速度：9分
安全性：3分
稳定性：5分
搜索功能：3分
下载便捷性：8分
下载点评
- 傻瓜式服务(204+)
- 愉快的找书体验(532+)
- 藏书馆(183+)
- 速度快(171+)
- 内容齐全(411+)
- 值得下载(456+)
- 实惠(332+)
- txt(328+)
- 赞(522+)
- 还行吧(473+)
- 内容完整(190+)
- 图书多(474+)
- 目录完整(214+)
下载评价
网友 丁***菱：好好好好好好好好好好好好好好好好好好好好好好好好好
网友 方***旋：真的很好，里面很多小说都能搜到，但就是收费的太多了
网友 印***文：我很喜欢这种风格样式。
网友 訾***雰：下载速度很快，我选择的是epub格式
网友 通***蕊：五颗星、五颗星，大赞还觉得不错！~~
网友 常***翠：哈哈哈哈哈哈
网友 温***欣：可以可以可以
网友 曾***玉：直接选择epub/azw3/mobi就可以了，然后导入微信读书，体验百分百！！！
网友 步***青：。。。。。好
网友 蓬***之：好棒good
网友 马***偲：好 很好 非常好 无比的好 史上最好的
网友 寇***音：好，真的挺使用的！