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鲁波特的中国探险CT Rupert Murdoch's China Adventures书籍详细信息
- ISBN：9780804839945
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2008-04
- 页数：264
- 价格：142.60
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Rupert Murdoch, media mogul and global celebrity billionaire, is well-known for his impulsive actions and enormous deals. Prior to his recent takeover of the Dow Jones, Murdoch spent years working to gain a foothold in China. Rupert Murdoch's China Adventures tells this scintillating story, offering insight into Murdoch's infamous News Corp.
Beginning in the mid 80s, Murdoch quickly discovered that gaining media access to China was a whole different ballgame than anywhere else in the world. Unlike in the West, the Chinese Communist leadership didn't need the support of the media to retain power, robbing him of his usual leverage, and their ability to regulate and control business was close to absolute. The Propaganda Department was given a watching brief on Murdoch's activities, and he was kept well away from the upper echelons of power.
But despite the barriers put in his way, Murdoch's News Corp has still had a profound effect, transforming staid Chinese television into a popular entertainment medium and effectively connecting China to the world through the internet. Insider Bruce Dover paints a personal picture of Murdoch at work, with telling anecdotes of the billionaire in his prime, and recounts how he fatefully introduced his boss to Wendi Deng, Murdoch's future wife. This fascinating book is engagingly written and peppered with entertaining tales of the trials and tribulations of an eccentric billionaire and his interactions with the Chinese government.
书籍目录：
Author's Note
1 Obsession
2 Whoops
3 Deng Rong! The King Is Dead.
4 Strange Bedfellows
5 Phoenix Rising
6 ChinaByte
7 Accidental Heroes
8 The Devil's Disciple
9 Vicissitudes
10 Absolution
11 Enter Wendi
12 Thanks a Million
13 Drowning, Not Waving
14 London Calling.
15 Little Murdoch
16 Sons of the Patriarchs
17 Reality Bites
18 Changing of the Guard
19 Land of the Giants
20 Hitting the Wall
21 The Wendi Factor
22 The End of the Affair
Index
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