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The Foreclosure of America: Life Inside Countrywide Home Loans and the Selling of the American Dream(ISBN=9780425233764)书籍详细信息
- ISBN：9780425233764
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2010-04
- 页数：354
- 价格：66.30
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Now in paperback-an inside look at Countrywide Home
Loans and the mortgage crisis, from a former mortgage lender
executive.
In July 2004, Adam Michaelson attended a high-level
meeting at Countrywide Financial headquarters about a new loan
product that would allow borrowers to pay less than their
minimum monthly payment. The "finance jocks" believed that the
booming housing market would only get bigger, supporting homeowners
in a cycle of borrowing against their houses and refinancing later.
They were wrong. And when the bottom dropped out, Countrywide
suffered the consequences-as did millions of Americans.
With an insider's knowledge and thorough reporting on the impact on
American families and the ripple effects on the economy, Michaelson
examines the marketing of a mirage and the bad business decisions
that destroyed a company, confronts the ethical questions that have
arisen in the wake of the foreclosure crisis, and offers creative
proposals to prevent such a meltdown from ever happening
again.
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作者介绍：
Adam Michaelson is a former Senior Vice
President of Marketing at Countrywide. He now runs the Michaelson
Marketing Group and has provided marketing counsel to numerous
Fortune 100 clients.
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书籍介绍
Now in paperback-an inside look at Countrywide Home Loans and the mortgage crisis, from a former mortgage lender executive.
In July 2004, Adam Michaelson attended a high-level meeting at Countrywide Financial headquarters about a new loan product that would allow borrowers to pay less than their minimum monthly payment. The "finance jocks" believed that the booming housing market would only get bigger, supporting homeowners in a cycle of borrowing against their houses and refinancing later. They were wrong. And when the bottom dropped out, Countrywide suffered the consequences-as did millions of Americans.
With an insider's knowledge and thorough reporting on the impact on American families and the ripple effects on the economy, Michaelson examines the marketing of a mirage and the bad business decisions that destroyed a company, confronts the ethical questions that have arisen in the wake of the foreclosure crisis, and offers creative proposals to prevent such a meltdown from ever happening again.
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思想传递：7分
知识深度：9分
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实用性：8分
章节划分：4分
结构布局：7分
新颖与独特：5分
情感共鸣：4分
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