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HBR ON CORPORATE RESPONSIBILITY（哈佛商业评论－企业责任）书籍详细信息
- ISBN：1591392748
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2003-07
- 页数：208 页
- 价格：166.60
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.
书籍目录：
Serving the World's Poor ,Profitably
The Competitive Advantage of Corporate
Philanthroty
MICHAEL E.PORTER AND MARK R.KRAMER
What's a Business For?
CHARLES HANDY
The Virtue Matrix:
Calculating the Return on Corporate Responsibility
ROGER L.MARTIN
The Path of Kyosei
RYUZABURO KAKU
Can a Corporation Have a Conscience?
KENNETH E.GOODPASTER AND JOHN B.MATTHEWS , JR.
The New Corporate Philanthropy
CRAIG SMITH
From Spare Change to Real Change:
The Social Sector as Beta Site for Business Innovation
ROSABTH MOSS KANTER
About the Contributors
Index
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书籍介绍
What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.
The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
This work explores the role of business in society and the world as a force for positive change. It points out how community needs are actually opportunities to develop ideas and demonstrate business technologies. It argues that corporate responsibility can lead to new markets.
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
length: (cm)20.8 width:(cm)14.4
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