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New Science of Retailing(ISBN=9781422110577)书籍详细信息
- ISBN：9781422110577
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2010-06
- 页数：288
- 价格：129.50
- 纸张：胶版纸
- 装帧：精装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Retailers today are drowning in data but lacking in insight:
They have huge volumes of information at their disposal. But
they're unsure of how to sort through it and use it to make smart
decisions. The result? They're struggling with profit-sapping
supply chain problems including stock-outs, overstock, and
discounting.
It doesn't have to be that way. In The New Science of Retailing,
supply chain experts Marshall Fisher and Ananth Raman explain how
to use analytics to better manage your inventory for faster turns,
fewer discounted offerings, and fatter profit margins.
Featuring case studies of retailing exemplars from around the
world, this practical new book shows you how to:
· Mine your sales data to identify "homerun" products you're
missing
· Reinvent your forecasting and pricing strategies
· Build end-to-end agility into your supply chain
· Establish incentives that align your supply chain partners
behind shared objectives
· Extract maximum value from technologies such as point-of-sale
scanners and customer loyalty cards
Highly readable and compelling, The New Science of Retailing is
your playbook for turning all that data into a wellspring for new
profits and unprecedented efficiency.
书籍目录：
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作者介绍：
Marshall Fisher is the UPS Professor of
Operations and Information Management at the Wharton School of the
University of Pennsylvania and co-director of the Fishman-Davidson
Center for Service and Operations Management. He lives in
Philadelphia.
Ananth Raman is UPS Foundation Professor of Business
Administration at Harvard Business School in Boston, specifically
Professor in the Technology and Operations Management unit,
specializing in supply chain management. He lives in the Boston
area.
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其它内容：
书籍介绍
Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain problems including stock-outs, overstock, and discounting.
It doesn't have to be that way. In The New Science of Retailing, supply chain experts Marshall Fisher and Ananth Raman explain how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins.
Featuring case studies of retailing exemplars from around the world, this practical new book shows you how to:
· Mine your sales data to identify "homerun" products you're missing
· Reinvent your forecasting and pricing strategies
· Build end-to-end agility into your supply chain
· Establish incentives that align your supply chain partners behind shared objectives
· Extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards
Highly readable and compelling, Rocket Science Retailing is your playbook for turning all that data into a wellspring for new profits and unprecedented efficiency.
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