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Googled(ISBN=9780143118046)书籍详细信息
- ISBN：9780143118046
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2012-02
- 页数：432
- 价格：81.60
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
"The fullest account yet of the rise of one of the most
profitable, most powerful, and oddest businesses the world has ever
seen."
-San Francisco Chronicle
Just eleven years old, Google has profoundly
transformed the way we live and work-we've all been Googled.
Esteemed media writer Ken Auletta uses the story of Google's rise
to explore the future of media at large. This book is based on the
most extensive cooperation ever granted a journalist, including
access to closed-door meetings and interviews with industry
legends, including Google founders Larry Page and Sergey Brin, Marc
Andreessen, and media guru "Coach" Bill Campbell. Auletta's
unmatched analysis, vivid details, and rich anecdotes illuminate
how the Google wave grew, how it threatens to drown media
institutions, and where it's taking us next.
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作者介绍：
Ken Auletta has written the "Annals of
Communications" column for The New Yorker since 1992. He is
the author of ten books, including Backstory, Three Blind Mice,
Greed and Glory on Wall Street, and World War 3.0. He
lives in New York City.
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编辑推荐
From Publishers Weekly
Two Googles emerge in this savvy profile of the Internet search
octopus. The first is the actual company, with its mixture of
business acumen and na?ve idealism (Don't Be Evil is the corporate
slogan); its brilliant engineering feats and grad-students-at-play
company culture; its geek founders, Sergey Brin and Larry Page, two
billionaires who imbibe their antiestablishment rectitude straight
from Burning Man; its pseudo-altruistic quest to offer all the
world's information for free while selling all the world's
advertising at a hefty profit. The second Google is a monstrous
metaphor for all the creative destruction that the Internet has
wrought on the crumbling titans of old media, who find themselves
desperately wondering how they will make money off of news, music,
video and books now that people can Google up all these things
without paying a dime. The first Google makes for a standard-issue
tech-industry grunge-to-riches business story, its main
entertainment value being Brin's and Page's comical lack of social
graces. But New Yorker columnist Auletta (World War 3.0:
Microsoft and Its Enemies) makes the second Google a starting
point for a sharp and probing analysis of the apocalyptic upheavals
in the media and entertainment industries. (Nov. 3)
Copyright © Reed Business Information, a division of Reed
Elsevier Inc. All rights reserved.
书籍介绍
"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
- San Francisco Chronicle
Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.
书籍真实打分
故事情节：9分
人物塑造：9分
主题深度：4分
文字风格：9分
语言运用：6分
文笔流畅：4分
思想传递：6分
知识深度：6分
知识广度：6分
实用性：4分
章节划分：8分
结构布局：5分
新颖与独特：5分
情感共鸣：5分
引人入胜：6分
现实相关：4分
沉浸感：4分
事实准确性：9分
文化贡献：7分
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搜索功能：3分
下载便捷性：5分
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