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Managerial Economics 管理经济学书籍详细信息
- ISBN：9780393976779
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2002-02
- 页数：721
- 价格：294.00
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The Fifth Edition of Managerial Economics heralds a new era for this classic text. Carrying on the tradition established by Edwin Mansfield in the book's earlier editions, Bruce Allen, Neil Doherty, and Keith Weigelt—all of the University of Pennsylvania's Wharton School—have prepared an exciting revision that capitalizes on proven strengths while embracing new developments in the field. Retaining a hallmark of Managerial Economics, the authors include a wealth of cases and applications that consistently anchor the exposition in the real world of business decision making. New to the Fifth Edition is a greater focus on applied microeconomics, with two new chapters, one on auctions and another on the principal-agent problems of firms. These new chapters, numerous new cases and applications throughout the book, and an exciting new package of electronic ancillaries promise to make the Fifth Edition of Managerial Economics the best yet.
书籍目录：
PREFACE
Part One Introduction
Chapter 1 Introduction to Managerial Economics
Boeing's Struggle to Retain Market Leadership
The Disney Corporation: Expansion of the Magic Kingdom
In What Size Production Runs Should Toyota Produce Its Cars?
Relationships of Managerial Economics to Other Disciplines
The Basic Process of Decision Making
The Theory of the Firm
The Role of Constraints
What Are Profits?
Reasons for the Existence of Profit
Organizational Factors and "Satisficing"
Analyzing Managerial Decisions: Shell Gains by Giving Safe-Driving Advice
Managerial Interests and the Principal-Agent Problem
Demand and Supply: A First Look
Analyzing Managerial Decisions: How Disney Dealt with the
Principal-Agent Problem
The Demand Side of a Market
The Supply Side of a Market
Equilibrium Price
Actual Price
What If the Demand Curve Shifts?
What If the Supply Curve Shifts?
How Russia Glutted the Aluminum Market: A Case Study
Concepts in Context: Problems in the Potato Market
Summary
Problems
Chapter 2 Optimization Techniques
Functional Relationships
Marginal Analysis
Relationships between Total, Marginal, and Average Values
The Concept of a Derivative
How to Find a Derivative
Concepts in Context: The Allocation of the TANG Brand Advertising Budget
Using Derivatives to Solve Maximization and Minimization Problems
Marginal Cost Equals Marginal Revenue and the Calculus of Optimization
Analyzing Managerial Decisions: The Optimal Size of a Nursing Home
Concepts in Context: An Alleged Blunder in the Stealth Bomber's Design
Partial Differentiation and the Maximization of Multivariable Functions
Analyzing Managerial Decisions: The Effects of Advertising on the Sales of TANG
Constrained Optimization
Lagrangian Multipliers
Consultant's Corner: Planning to Meet Peak Engineering Requirements
Comparing Incremental Costs with Incremental Revenues
Summary
Problems
Part Two Demand and Forecasting
Part Three Production and Cost
Part Four Market Structure, Stratgeic Behavior, and pricing
Part Five Risk, Uncertainty, and Incentives
Part Six Government-Business Relations and the Global Economy
Appendix A Discounting and Present Values
Appendix B The Normal, t, and F Distributions
作者介绍：
W. Bruce Allenis professor of business and public policy, regional science, and transportation at the Wharton School of the University of Pennsylvania. Neil A. Doherty is Ronald A. Rosenfeld Professor and professor of insurance and risk management at the
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书籍介绍
The Fifth Edition of Managerial Economics heralds a new era for this classic text. Carrying on the tradition established by Edwin Mansfield in the book's earlier editions, Bruce Allen, Neil Doherty, and Keith Weigelt—all of the University of Pennsylvania's Wharton School—have prepared an exciting revision that capitalizes on proven strengths while embracing new developments in the field. Retaining a hallmark of Managerial Economics , the authors include a wealth of cases and applications that consistently anchor the exposition in the real world of business decision making. New to the Fifth Edition is a greater focus on applied microeconomics, with two new chapters, one on auctions and another on the principal-agent problems of firms. These new chapters, numerous new cases and applications throughout the book, and an exciting new package of electronic ancillaries promise to make the Fifth Edition of Managerial Economics the best yet.
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